ANOOB VETTATH
CEO (Chief Executive Officer)
- Anoob is a dynamic and forward-thinking business leader with a foundation in Mechanical Engineering and over two decades of global experience across the BPO, KPO, ITES, and Telecommunications industries. His career journey began in India’s engineering and manufacturing sectors before pivoting to the fast-paced world of outsourcing, where he has since held leadership roles across India, Malaysia, Indonesia, the Philippines, and the Middle East.
- Anoob’s expertise lies at the intersection of operations excellence, digital transformation, and strategic innovation. From his early role at American Online India Operations to serving as HUB Director at SELLBYTEL Group in Malaysia and leading high-impact teams at SCICOM BHD, Anoob has consistently delivered results for blue-chip clients around the world. His portfolio includes overseeing complex sales and service desk implementations, scaling cross-functional operations, and driving high-performance cultures in multi-regional environments.
- As a certified internal auditor, Anoob has played a key role in guiding organizations through critical compliance and certification processes, including ISO 9001, ISO 27001, ISO 18295, PCI-DSS, and Support Center Practices (SCP). His deep commitment to quality and process excellence ensures sustained performance and customer satisfaction.
- A strong advocate for the Fourth Industrial Revolution (IR 4.0), Anoob specializes in emerging technologies such as Artificial Intelligence (AI), Robotic Process Automation (RPA), Machine Learning, and Augmented/Virtual Reality (AR/VR). His passion lies in harnessing these technologies to drive innovation, enable digital transformation, and create long-term value for businesses and their people.
- More than a technologist or strategist, Anoob is a transformation enabler—passionate about using cutting-edge innovation to unlock new value for businesses, empower teams, and make a meaningful impact on society. His vision aligns closely with the values of SRG: creating value, fostering growth, and leading with purpose in an increasingly digital world.
